It’s the talk of the town today – Barb Higgins vs. Mike McCourt. Rather than get into the political semantics of this discussion, I’m going to do what I always do and examine this encounter from a PR perspective. A couple of months ago, I was in a discussion with a lady who’s a client of Shawne Duperon (North American’s Network, Media, and Gossip expert – who’s in Calgary next month btw). She said something that will probably stay with me for the rest of my career because before that moment, I too would have geared my client up for any media opportunity that came our way. She shared Duperon’s position on doing an interview with a program similar to 60-minutes. Paraphrasing it went something like this, “I would never – in a million years – let my client appear on that show. Yes, they reach a lot of people but you know their angle is to be out for blood.”

In the words of Barb Higgins, “with all due respect” Mike McCourt could easily fall into this journalistic category as well. His segments are often a reach up the criticism tree. If he’s calling my office, I [...]Read More